Mr. Aronoff is Managing Partner and Founder of Pluritas, a leading Intellectual Property advisory and transaction firm headquartered in San Francisco, California, USA. Mr. Aronoff brings more than 25 years’ experience serving Fortune 500 companies, business strategy and technology consulting firms and leading small-cap public companies. He has worked as a manager of products, technology and technology strategy at Sun Microsystems (now part of Oracle), Eastman Kodak, Microsoft, Coopers & Lybrand and Peat Marwick. He provides clients with insight into what facilitates and impedes IP asset values, in addition to strong negotiating skills and contacts.