Ready, Set, Food! makes it easy for all parents to follow food allergy prevention medical guidelines, and to give their babies the best chance at a life free from food allergies. In addition to being supported by national medical guidelines and having great investors like Kenvue (J&J), Danone, and Providence Ventures, they’ve already demonstrated great traction direct-to-consumer, at retailers, and most recently with being approved for their three insurance contracts with a large Medicaid insurer.